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SeeMe Index and Circana prove more inclusive beauty brands grow 1.5x faster than the rest of the beauty industry.
OpenInfluence's partner, SeeMe Index, will be discussing using responsible AI to help brands create inclusive marketing strategies.
SeeMe data is transparent: When you’re shopping for a beauty product, you can see how each brand has been ranked.
When corporate inclusivity is facing increased scrutiny and court action, the AI-driven SeeMe Index has emerged to rate the relative inclusivity of brands based on consumer-facing efforts."
A new AI-assisted initiative, the SeeMe Index, knows that inclusivity is now top of mind for much of the beauty industry, as well as its shoppers.
MAC Cosmetics tops a new ranking of the most inclusive beauty brands
In a world where consumers seek brands that align with their values, former Google execs have introduced the SeeMe Index to rank the most inclusive beauty brands.
The SeeMe Index aims to help both brand marketers identify effective marketing strategies and consumers determine which brands are taking significant steps toward inclusivity.