About Us
We are proudly minority owned, woman owned, bipoc owned, and lgbtq+ owned.
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Asha Shivaji
Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by its proprietary Responsible AI, SeeMe provides data-driven insights, benchmarks, and certifications that connect inclusivity to measurable business outcomes, from creative effectiveness to long-term brand loyalty.
Before launching SeeMe, Asha led strategy for Google’s global marketing services organization, where she co-developed global initiatives with the UN’s Unstereotype Alliance to dismantle harmful stereotypes in media. Her career includes partnerships with iconic brands such as Apple, Disney, Moët Hennessy, Estée Lauder, and Johnson & Johnson, where she modernized marketing strategies and drove business impact.
Asha is an honoree on Ad Age's Tech Power List, a Campaign US 2025 Inspiring Woman in the Championing Change category, and is a sought-after speaker and advisor. She has shared her insights on AI, DEI, and the future of inclusive marketing at major forums, including Cannes Lions, Advertising Week, CEW’s DEIB Forum, and the World Women’s Federation. She continues to serve as a consultant for the United Nations Unstereotype Alliance and is a vocal advocate for building ethical technology that reflects the richness of human experience.
Asha holds a BA in Economics and Political Science from UCLA and an MBA from NYU Stern School of Business.
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Jason R. Klein
With a career spanning over 20 years, Jason Klein is a transformative marketing leader. As co-founder and COO of SeeMe Index, he helps brands and agencies unlock untapped audience growth by connecting inclusivity to measurable ROI. A champion of ensuring all people are seen and represented, Jason is dedicated to helping brands navigate rapidly shifting consumer behaviors while embracing authentic representation.
In 8 years at Google, Jason led data science and insights strategy for the BrandLab and Human Truths teams, where he published pioneering research and developed the Everyday Allyship training for thousands of colleagues. Previously, as brand director for Maybelline, he spearheaded the 2015 relaunch of the Fit Me Foundation, setting a new standard for inclusive shade ranges.
At SeeMe, Jason focuses on measuring the "unmeasurable," using data-driven insights to uncover hidden opportunities that empower brands to think and act differently. His commitment to fostering genuine connections between brands and consumers drives the company’s mission to elevate diverse voices in media and advertising.
Jason holds a Bachelor of Applied Economics from Cornell, an MBA from Yale School of Management, and attended Wharton for the Google Marketing Academy. In his spare time, he enjoys being a serial game show contestant.
What is *Responsible AI?
AI technology is moving fast, and it would be easy to overlook responsibility in the rush to innovate. But at SeeMe Index, we refuse to take the easy route.
Our commitment remains steadfast: to develop and refine AI technologies with purpose—ensuring that we responsibly measure and amplify the identities that deserve to be seen. No shortcuts. No compromises. Just impact. Period.
The SeeMe Index works very closely with all of our partners to ensure that what and how we measure identity is inclusive and representative. One of our core principles is continuous learning to ensure we evolve with those that need to be seen.
Why We Created
The SeeMe Index
Launched in 2023 by ex-Google Executives Asha Shivaji and Jason R. Klein, the SeeMe Index brings objective measurement to brand inclusivity efforts by leveraging responsible AI. This addresses a crucial brand need to authentically reach and engage diverse groups. As a woman of color and a gay man, the two have drawn from their experiences at Google to provide a data-driven source of truth that empowers both brands and consumers to live inclusively.
The SeeMe Index serves as a reliable, evidence-based benchmark that helps brands improve their external marketing efforts while enabling consumers to make informed purchasing decisions based on inclusivity.
Our Partners
We have a team of partners and advisors that are leaders in the private sector, education, advocacy and government organizations.
They are experts in inclusivity, marketing and technology and are core members of the SeeMe Index team.
