Introducing the Inaugural SeeMe Index for OTC Health and Wellness– a comprehensive assessment of 70 brands* in 6 categories (allergy, cold & flu, digestive health, menstrual care & incontinence, oral care, pain relief, and vitamins & supplements).
At SeeMe Index, we measure each brand’s inclusive marketing efforts across 3 key components** (ads, product/website and external commitments) and 6 identity dimensions (gender expression, skin tone, age, body size, sexual orientation, and visible disability).
Together this data comprises each brand’s Inclusive Quotient or IQ score. IQ scores translate into 4 brand segments***: Certified Inclusive for the most inclusive brands, followed by the segments of Acts Inclusive, Feels Inclusive and Thinks Inclusive, respectively.

For those seeking in-depth industry insights, brand scores, or custom analysis, reach out to hello@seemeindex.com to learn more about how we can customize to your unique needs.
Example insights include:
- Females with Deep Skin Tones get 10x less Screen Time: In pain relief ads, light skin tone females have 10x more screen time than deep skin tone females (54.6% vs. 5.3%, respectively) highlighting colorism is still prevalent.
- Demographic Testing Details are Sparse: Less than 9% of OTC Health & Wellness brands disclose the ages or ethnicities of clinical trial participants or surveys.
- Large Bodies are Absent: Only 4% of screen time in OTC Health & Wellness ads features people with large bodies.
We are committed to updating the Index annually and expanding coverage to more industries.
Index Scores
Certified Inclusive
The Honey Pot





Theraflu





Ritual





THINX





Advil





Always





DIVA





Colgate





Voltaren





Saalt





Acts Inclusive
LOLA




Tylenol




Listerine




Tom's of Maine




Tampax




Crest




Nutrafol




Hims




August




Bayer Aspirin




Hers




OPill




Mucinex




IcyHot




OLLY




Centrum




Nature’s Bounty




Julie




Feels Inclusive
Aleve





CORA





U by Kotex





Claritin





MiraLAX





Midol





Culturelle





Depend





Zyrtec





FirstResponse





Emergen-C





Goli





NatureMade





Playtex





Sensodyne





Rael





Allegra





Clearblue





Thinks Inclusive
Biofreeze





One-A-Day





Poise





Nordic Naturals





Flonase





Dose





Vicks





Dulcolax





Therabreath





Robitussin





Tums





Metamucil





Parodontax





Prilosec OTC





Arm & Hammer





Airborne





Vitafusion





Align Probiotics





Hello





Garden of Life





Alka Seltzer Plus





Nasonex





Pepto Bismol





Aspercreme





The Honey Pot





Theraflu





Ritual





THINX





Advil





Always





DIVA





Colgate





Voltaren





Saalt





LOLA





Tylenol





Listerine





Tom's of Maine





Tampax





Crest





Nutrafol





Hims





August





Bayer Aspirin





Hers





OPill





Mucinex





IcyHot





OLLY





Centrum





Nature’s Bounty





Julie





Aleve





CORA





U by Kotex





Claritin





MiraLAX





Midol





Culturelle





Depend





Zyrtec





FirstResponse





Emergen-C





Goli





NatureMade





Playtex





Sensodyne





Rael





Allegra





Clearblue





Biofreeze





One-A-Day





Poise





Nordic Naturals





Flonase





Dose





Vicks





Dulcolax





Therabreath





Robitussin





Tums





Metamucil





Parodontax





Prilosec OTC





Arm & Hammer





Airborne





Vitafusion





Align Probiotics





Hello





Garden of Life





Alka Seltzer Plus





Nasonex





Pepto Bismol





Aspercreme
