Introducing the Inaugural SeeMe Index for Beauty – a comprehensive assessment of the top 40 US beauty brands’* consumer-facing inclusivity efforts.
At SeeMe Index, we measure the inclusive efforts of top brands in each industry, scoring brands on 3 key components** (ads, product, DEI commitments) across 6 identity dimensions (gender expression, skin tone, age, observed sexual orientation, body size, and visible disability).
Together this data comprises each brand’s Inclusive Quotient or IQ score. IQ scores translate into 4 brand segments***: Certified Inclusive for the most inclusive brands, followed by the segments of Acts Inclusive, Feels Inclusive and Thinks Inclusive, respectively.
For those seeking in-depth industry insights and brand scores, full reports are available for purchase along with our consulting services.
Full reports will include industry level insights like these:
- Colorism continues: Did you know you lose 1 sec of screen time for each deeper skin tone? The lightest skin tone has 4x more screen time than the darkest.
- Lack of Testing Transparency: Only 25% of brands provide detail on who was in the product testing group. Details like age, skin tone and gender expression give consumers confidence the product will work for them.
We are committed to updating the index annually and expanding coverage to more industries.